How to Write a PSA

After reading the article on how to write a public service announcement, I feel like I have cleared up a lot of questions and doubts I had. I learned that when writing a PSA, one does not need to be creative in order to send out a specific message. The main goal of it is to get someone to take a specific action. To do this, I myself must take action and figure out if the issue I am presenting is important enough. I should not be putting out a message that is irrelevant to anybody in society. I must establish how relevant it is to the audience and how important it is to the target audience. Some other concepts I need to incorporate are emotion, personal accounts, clarity and so forth. One of the main things I am debating on is adding music to the announcement. I should only use it when it enhances the impact of the message. By using all these concepts and techniques, my PSA will effectively convey my message.